When tax season rolls around, you’re probably looking for ways to keep more of your money and avoid surprises. That’s where working with the right CPA comes in. A skilled professional files your taxes, helping you make smarter financial decisions all year long. But how exactly can CPA services help you maximize tax refunds and…
Bad bookkeeping costs small businesses a lot! Missed opportunities, financial setbacks, tax issues and many more problems that can stall your growth. Studies show that 82% of small businesses fail due to poor cash flow management, often stemming from disorganized financial records. Are your books in order? Effective bookkeeping helps you make informed decisions, keep…
Companies on the Inc. Regionals: Pacific list had a median growth rate of 124 percent. Anaheim Hills, CA, April 1, 2025 – Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today revealed that Potrus CPA is No. 9 on its fifth annual Inc. Regionals: Pacific list, the…
If you’re a small business in Anaheim, constantly juggling the day-to-day demands while trying to make sense of your finances is not easy. Between managing employees, handling customers, and staying ahead of competitors, figuring out how to handle your bookkeeping, taxes, and financial reports often gets pushed to the bottom of the list. The thing…
Owning a small business in California is no small feat. With a booming economy and a diverse customer base, the Golden State offers plenty of opportunities for entrepreneurs. However, it also comes with some of the highest tax burdens in the country. Whether you’re an independent contractor, a startup founder, or managing an established business,…
Running a business is a rewarding but demanding endeavor. While entrepreneurs thrive on innovation, customer service, and growth strategies, many find managing finances to be one of the least enjoyable aspects of business ownership. A survey confirmed 46% of small business owners identified bookkeeping as their least favorite task, ranking even lower than marketing and…
In California, CPAs are instrumental in maintaining financial accountability, whether for individuals, businesses, or public institutions. CPAs hold a vital role in California’s dynamic economy. They guide businesses through complex regulations, prepare individual taxes, and ensure compliance with state and federal laws. Their expertise is indispensable across industries, making this career both impactful and rewarding….
When it comes to business taxes, planning ahead will always be a smart move. It’s not just about making sure you pay taxes on time—it’s about finding ways to reduce your tax burden, take advantage of tax savings, and keep more of your hard-earned income. For business owners, mastering tax planning can pave the way…
Managing finances effectively is important for construction companies. From purchasing materials to paying workers, a clear budget ensures smooth operations. Bookkeeping for a construction company and forecasting future income is especially important in the construction industry, where unexpected costs can quickly derail projects. A PwC analysis found that mega-projects often exceed their budgets by 50%…
Taxes don’t have to be overwhelming, even for busy architecture firms. Choosing the right strategies can help keep cash flow steady and reduce stress during tax season. A little planning can go a long way, from picking the right business structure to getting the most out of deductions. Working with a CPA for architectural firms…
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Alan Potrus, a distinguished Certified Public Accountant (CPA), commenced his professional journey within the dynamic landscape of software technology. Graduating from California Baptist University in Riverside, CA, Alan’s academic foundation laid the groundwork for a career marked by excellence and innovation.
In 2017, Alan transitioned to entrepreneurship, founding his own practice with a focus on startup and small business accounting. His venture quickly gained recognition for its commitment to providing comprehensive financial services tailored to the unique needs of burgeoning enterprises.
Alan’s expertise extends nationwide, with a reputation for being a go-to professional in tax and accounting for small businesses and startups. His proactive approach ensures that clients not only meet compliance standards but also receive strategic financial guidance for sustainable growth.
Beyond the realm of numbers, Alan treasures family moments and actively engages in his love for sports. Whether on the basketball court or cheering for his favorite teams, he finds balance and relaxation outside the world of finance.
A harmonious blend of academic acumen, professional dedication, and a genuine passion for assisting businesses, Alan Potrus, CPA, continues to be a trusted advisor in the financial landscape, steering enterprises towards success.
